MASTERFOOD | GET ON THE SAUCE!
Role
Art Direction
Over a 6 month period I helped run the creative for Masterfoods... here are some highlights! The term: 'Get on the sauce' is associated with 'drinking beers'. We wanted to change that and restore its meaning to its rightful owner - Masterfoods. We sent the top Aussie artists in the Triple J Hottest 100 running a custom bottle of sauce. Along with a personalised letter wishing them luck and challenging them to get on the sauce that coming Hottest 100 day.
Client
MASTERFOODS
AUGMENTED REALITY
Additionally we created an AR filter. That thousands of people used. And shared.
THE RESULTS?
MasterFoods' most successful social shoutout in the history of the brand. With The Chats' re-post receiving 21.3K likes and 215 comments. In total, we had 17 artist shares with a combined following of nearly 1M, 6,993 page visits (+2,308%), 27,698 impressions (+717.5%) and an estimated total organic reach reach: 115,005.
