CEPACOL | RECKITT BENCKISER'S FIRST TIK TOK CAMPAIGN
Role
Art Direction
You've got a sore throat. A tongue twister would be practically impossible, right? Pop a Cepacol. Challenge accepted! With the help of Jimmy Kimmel and Angela Yee of iHeartRadio, we created a Tik Tok tongue twister challenge. The challenge went viral and has clocked 3.4b impressions on TikTok.
How it all started...? First a simple tweet was sent out...
Client
Cepacol
Jimmy Kimmel
Then the Idea was broadcasted to America...
iHeart Radio
Angela Yee from iHeart radio got involved. This campaign had a serious media campaign around it. Not only did we leverage Jimmy Fallon & Angela Yee, we use the sway of well known Tik-Tok personalities.
It grew on Tik-tok
We sat back and watched the numbers climb... Yep the campaign created over 3.5billion views....
