AMEX | ESSENTIAL REWARDS PRESENTS: LIME CORDIAL FRIENDS
Role
Design, Art Direction
In a world where experiences speak louder than light rails wrapped in campaign assets... we recognized the opportunity to connect American Express with the vibrant pulse of the millz and gen-z through the universal language of music.
By teaming up with Lime Cordiale and surprise guest Ruel, we crafted a one-night-only event that not only celebrated the launch of the American Express Essential Rewards Credit Card but also reinforced the brand's commitment to offering "a little bit extra" in every aspect.
From the secret guest reveal to the exclusive content and perks, every detail was meticulously designed to resonate with the passions of Gen Z and millennials, while also supporting the music industry through a meaningful partnership with supportact.org.au.
The result? A sold-out, unforgettable night that showcased the true power of experience-led marketing.
Client
AMEX
AMEX | REVIATLISING SYDNEYS NIGHT LIFE
During the pandemic, the world changed – local businesses struggled and artists were unable to connect with fans. We brought 17 artists to 6 unexpected venues to Back the Night. By handing over control to our fans, we allowed them to curate their own gig around Sydney’s suburbs, getting to experience incredible live music just when the world was opening up again post-COVID.
Role
Art Direction, Design
