LAUNCHING NBNS GAMING HUB

We launched a tech and gaming web series called ‘The Ping’. This marks nbn’s first large scale foray into the gaming space.

Client

nbn

The Ping: Episode 2
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The Ping: Episode 3
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The Ping: Episode 4
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The Ping: Episode 5
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The Ping: Episode 6
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The reviews
Gizmodo gave it a perfect review
THE HUB
The goal was to create a positive sentiment around the nbn brand within the gaming community.We created a mixed media explainer series that breaks down how the internet, routers, and game servers work, with nbn expert commentary peppered throughout. The first three episodes are live, with the remaining three dropping in 2023.
THE SERIES
Rather than create boring corporate government videos, we set out with objectives to create a fun, engaging and a down to earth suite of content. Authenticity was the word on everyone’s minds from day one. We designed over 40 x 3D isometric illustrations to explain complex topics. We pushed the boundaries of nbn’s corporate guidelines to land on a bespoke retro user interface to glue the story together. All up, we created over 90 tailored assets, for over 20 unique media placements.