RECKITT BENCKISER'S FIRST TIK TOK CAMPAIGN

You’ve got a sore throat. A tongue twister would be practically impossible, right? Pop a Cepacol. Challenge accepted! With the help of Jimmy Kimmel and Angela Yee of iHeartRadio, we created a Tik Tok tongue twister challenge. The challenge went viral and has clocked 3.4b impressions on TikTok.

Client

Reckitt Benckiser

How it all started...

First a simple tweet was sent out...

Jimmy Kimmel

Then the Idea was broadcasted to America...

iHeart Radio

Angela Yee from iHeart radio got involved. This campaign had a serious media campaign around it. Not only did we leverage Jimmy Fallon & Angela Yee, we use the sway of well known Tik-Tok personalities.

It grew on Tik-tok

We sat back and watched the numbers climb... Yep the campaign created over 3.5billion views....