The ChallengeYoung Aussies,
particularly those from Gen Zand Millennials (dubbed ‘MilZ’) feel increasingly intimidated by liquor stores. Add to that, societal trends show a significant increase in MilZ abstaining from alcohol consumption, which has doubled over the past two decades. How do you remove the stigmas of alcohol purchasing and make Young Aussies want to step inside a BWS store?
You bring the best part of the bottle shop experience to them, and make it cool.
Client
BWS
